Privacy policy

 

Last updated: May 12, 2026

This Privacy Policy describes how The Ferne (“Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from theferne.com (the “Site”), or otherwise communicate with us (collectively, the “Services”).

By accessing or using the Services, you agree to this Privacy Policy. If you do not agree, please do not use the Services.

 

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other legal, regulatory, or operational reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by law.

 

 

How We Collect Personal Information

Information You Provide Directly

  • Basic contact details: name, address, phone number, email.

  • Order information: billing/shipping address, payment confirmation, contact details.

  • Account details: username, password, security questions.

  • Shopping activity: items viewed, added to cart, or saved to wishlist.

  • Customer support: messages or information you choose to share.

 

Information We Collect Through Cookies

We automatically collect information about your interaction with the Services (“Usage Data”), which may include: device type, browser type, IP address, network information, and activity on our Site.

We use cookies, pixels, and similar technologies for analytics, functionality, and advertising. See Shopify’s cookie policy here: Shopify Cookie Policy.

 

Information From Third Parties

We may receive information about you from:

  • Shopify (platform provider).

  • Payment processors (for payment and billing data).

  • Marketing/analytics partners who help us understand site activity and advertising performance.

 

 

How We Use Personal Information

  • Providing Services: process payments, fulfill orders, arrange shipping, handle returns, manage accounts.

  • Marketing & Advertising: send promotions, emails, or show you relevant ads.

  • Security & Fraud Prevention: detect, investigate, or act against fraud or misuse.

  • Customer Support & Communication: respond to questions, improve services, and maintain relationships.

 

 

How We Disclose Personal Information

We may share your information with:

  • Vendors and service providers (payment processors, fulfillment partners, cloud storage, analytics).

  • Business and marketing partners (including Shopify).

  • Our affiliates/corporate group (to operate efficiently).

  • Legal authorities (to comply with law or protect rights).

  • During business transfers (e.g., merger, acquisition, restructuring).

 

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.

 

 

User-Generated Content

If you submit product reviews or other public content, this information will be visible to others. Please use discretion when sharing.

 

 

Third-Party Websites

Our Site may contain links to external websites. We are not responsible for the privacy or security practices of these sites. Please review their policies separately.

 

 

Children’s Data

The Services are not intended for children under 16. If you are under 16, please do not use our Services. We do not knowingly collect data from children. If you are a parent or guardian and believe your child has shared personal information, contact us to request deletion.

 

 

Security & Retention of Information

We implement appropriate technical and organizational safeguards to protect your personal information. However, no system is completely secure.

We retain your data only as long as necessary to:

  • Maintain your account.

  • Provide the Services.

  • Comply with legal obligations.

  • Resolve disputes or enforce agreements.

 

 

Your Rights and Choices

General Privacy Rights

Depending on where you live, you may have rights to:

  • Access / Know what personal information we hold about you.

  • Delete personal information we maintain about you.

  • Correct inaccurate personal information.

  • Portability – request a copy or transfer of your data.

  • Restrict processing of your information.

  • Withdraw consent where processing is based on consent.

  • Appeal if we decline your request.

 

Your Rights Under State Privacy Laws (California, Virginia, and Similar)

If you are a resident of California, Virginia, or another state with comprehensive privacy legislation, you may also have the right to:

  • Opt out of “sales” or “sharing” of your personal information for targeted advertising.

  • Limit use of sensitive personal information.

  • Non-discrimination: we will not discriminate against you for exercising your rights.

 

To exercise these rights, contact us at atelier@theferne.com. We may require verification of your identity (such as your email address or order details). You may also designate an authorized agent to act on your behalf.

 

Managing Communication Preferences

You may opt out of promotional emails anytime using the unsubscribe link in our emails. You may still receive non-promotional communications (e.g., order updates).

 

 

Complaints

If you have concerns about how we handle your information, contact us at atelier@theferne.com. You may also have the right to lodge a complaint with your local data protection authority.

 

 

International Users

We may transfer, store, and process your information outside your country, including the United States.

For EU/UK users: if data is transferred outside Europe, we rely on recognized safeguards such as the European Commission’s Standard Contractual Clauses, unless the destination country provides adequate protection.

 

 

Contact

The Ferne
Email: atelier@theferne.com
Phone: (571) 510-0194
Address: 277 S. Washington St, Suite 210 #1137, Alexandria, VA 22314